Empowering the future through clarity in data,
wisdom in insights, and passion in purpose
Hello! I'm Peiling Zou
A data enthusiast hailing from the vibrant city of Bellevue with over three years of hands-on experience in data analysis and marketing. I've dedicated my professional journey to turning vast datasets into actionable insights, bridging the gap between raw numbers and strategic decision-making.
Practical
Experiences
At The EU Project Innovation Center, in my capacity as an Event Analyst Intern, I leveraged SQL for advanced data analytics, leading to a refinement in data quality and an 80% enhancement in operational efficiency. I successfully managed and coordinated a team of 20, ensuring precise event delivery. While serving as a Market Analyst Intern at Han’s Laser Smart Equipment Group, I executed comprehensive market research on an extensive dataset of 10,000+ entities. Utilizing Google Analytics and Tableau, I developed data visualizations that elucidated market patterns, contributing to a 170% growth in sales. My collaborative efforts with the marketing division optimized distributor training protocols. At Accenture, Shanghai, I employed large-scale data analysis to unearth pivotal marketing opportunities, which augmented our clients' market share by 40%. Through adept use of Power BI and Excel, I facilitated in-depth metric tracking, ensuring our strategies were data-driven, innovative, and aligned with market realities.
My academic journey began at Saint Martin’s University, where I pursued a Bachelor of Arts in Business Administration with a keen concentration in Marketing. This foundational experience introduced me to the nuances of business strategy, operations management, investment analysis, and corporate finance. The coursework not only honed my understanding of the business landscape but also ignited my passion for data-driven decision-making. Eager to delve deeper into the world of data, I embarked on a Master of Science in Data Analytics at Seattle Pacific University. Here, I immersed myself in the intricacies of SQL, Python, and R programming, machine learning, data mining, data visualization with decision-making, and database management. This rigorous academic pursuit has equipped me with the skills to navigate the vast seas of data and extract valuable insights. Beyond the classroom, I'm a lifelong learner, always on the lookout for opportunities to expand my knowledge. Whether it's attending workshops, collaborating on projects, or engaging in insightful discussions with peers, I believe that continuous learning is the key to staying at the forefront of the ever-evolving data landscape.
Education
Hobby
Beyond the world of numbers and analytics, I find solace in the realms of art and travel. The strokes of a paintbrush, the hues of a sunset, or the intricate patterns of a sculpture; art, for me, is a reflection of life's myriad emotions and stories. Travel, on the other hand, is my window to the world. Exploring new cultures, landscapes, and histories enriches my soul and broadens my perspective. Whether I'm wandering through an art gallery in Paris or trekking in the Alps, these experiences infuse my life with creativity and wonder, reminding me that there's always more to learn and explore.